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Our Story

Our Goal: Websites That Earn Local Businesses More Calls

By Cole McMurranStrategy & Marketing4 min read

We didn't start Bone & McMurran Media to make pretty pages. We started it because we kept seeing good local businesses — the kind people recommend by word of mouth — lose work to competitors with a better website and nothing else going for them.

The problem we kept running into

Talk to any owner around Indianapolis — and at Bone & McMurran Media we have talked to plenty — and you'll hear a version of the same story. The site was built years ago by a cousin or a template service. It's slow, it looks broken on a phone, and the phone number is buried three scrolls down.

Meanwhile the customer searching at 9pm makes a decision in about ten seconds. They're not judging your work — they haven't seen it yet. They're judging whether you look like someone who will show up and do a good job.

What we're actually trying to do

The Bone & McMurran Media goal is simple: make contacting you the obvious next step. That means the site loads fast, says what you do in the first line, works on the phone people are holding, and puts a way to reach you within reach at every scroll depth.

It also means the site is findable. Every site Bone & McMurran Media builds ships with real page titles, descriptions, headings, structured data, and a sitemap — so the work of ranking starts on day one instead of being sold back to you later as an add-on.

How we know it worked

We don't count design awards. We look at whether the phone rings more, whether the contact form fills up, and whether the owner stops apologizing for their website.

That's the whole scoreboard. If a site looks incredible and nobody calls, we got it wrong.

Two people, direct line

There are two of us behind Bone & McMurran Media. Bryce handles design and copy, I handle strategy and the client side. You text and email us directly, and you hear back within 48 hours — usually sooner. No account managers, no ticket queue, no wondering who's actually working on your project.

Bone & McMurran Media is a young company, and we know it. That's exactly why every project gets more attention than it would anywhere else.

A website should pay for itself in customers, not compliments. That's the only goal Bone & McMurran Media is building toward.

Want this handled for you?

Every site we build ships with the SEO basics done properly. Send us your business and we'll send back a free homepage mockup.